This is the Age Of Lazy. We want our information quick and easy. It used to be that we go to the library if we want to look up something. But thanks to the Internet, the purveyor of laziness, everything's just a click away. No, mailing a handwritten letter takes just too much time. An email takes just seconds. An encyclopaedia is just too bulky, and we'd have to get up off our asses to get it off the shelf. No, Wikipedia is so much more convenient, no matter that the information there may not be 100% accurate.
And that's the entire history and analysis of Rotten Tomatoes (and to a certain extent, IMDB), why it's so popular especially among pop culture enthusiasts. No one wants to read long, carefully written, painstakingly thought-out critiques anymore. They just want to know, how many percent is it on the Tomatometer?
Don't give us the details; just show us the general consensus.
And you wonder why film criticism is dead.
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