First of all, Sell Out! is currently going through its opening weekend. Personally, and I think a lot of other people, filmmakers and cinemagoers alike, would agree, I feel that Sell Out! is a good, refreshing change for the industry and worth the support. Otherwise, I don't know how long we would have to wait before another film like this will come our way and give us an opportunity for change.
All this while, I've been supporting and publicising good Malaysian films in the hope that our industry can change for the better. South Korea's mainstream cinema got a boost after Shiri smashed box-office records years ago, and look where they are today, internationally recognised for their mainstream films. Taiwan recently got its own boost with Cape No. 7, not a great film but a really entertaining, feel-good movie that drew audiences in droves.So far, we've not had anything like that in Malaysian cinema. We had high hopes for Puteri Gunung Ledang some years ago, but that was not the Great Change we had hoped for both in box-office and artistic terms.
And now comes along a really good crowd-pleaser, and what happens? Some cinemas can't be arsed to promote it. It's no surprise, really, because the general consensus among cinema operators would be that Wolverine and Star Trek would make more money, and therefore should be given priority and more visibility.But this is our own cinema, our own film. If we do not give it a chance now, when would be a good time? Personally, I think Sell Out! presents probably the best opportunity for a booster shot to the arm of our industry. If we miss out on this one, it will take some years before the next one will appear.